Access that matters
Companies, innovation hubs and international executives, brought together in an agenda focused on what matters to your business.
Global intelligence. Impact on your business.
International
immersions.
Exclusively for
your company.
We are specialists and a leading name in international business immersions. We connect leaders with the markets, operations and ideas that transform businesses.
See sooner.
Understand sooner.
Act sooner.
1st
Brazilian delegation
at NRF in New York
More than 30
years leading
business immersions
More than 30
missions led
to NRF in New York
01 / Our essence
The world as our source.
Your business as our focus.
Gouvêa & Spheria Trade Missions combines Gouvêa Ecosystem's multidisciplinary intelligence with Spheria Global's expertise in international immersions.
For more than 30 years, we have studied markets around the world. We open the right doors and connect international learning with Brazil's business landscape, turning benchmarking into decisions.
Multidisciplinary curation
Experts with firsthand market experience interpret operations and their context, adding depth to every experience.
Application to Brazil
Insights connected to your company's challenges, supported by program leadership and an understanding of the Brazilian market.
02 / Corporate immersions
An agenda designed
around your strategy.
Your group. Your challenge.
An exclusive immersion.
We develop international business immersions for companies that want to anticipate shifts, deepen their market understanding and turn knowledge into a competitive advantage.
Private corporate programs
Your company brings its own executive group for an experience built around your business challenges.
Custom immersions
Programs tailored to a specific group and goal, with relevant access and expert curation.
The experience extends beyond the immersion.
Program leadership and support before, during and after.
01 Before
Preparation and purpose
Preparation materials, an executive guide and alignment on the objectives that will shape the immersion.
02 During
Experience and interpretation
Business visits, operational insights, meetings and learning sessions, alongside executive networking and local culture.
03 After
Applied learning
An insights report, application to the Brazilian context and follow-up meetings to strengthen connections and share experiences.
Connections that
broaden horizons.
International access, expert curation and connections that bring your company closer to new markets.
The next destination
for your company.
Our immersions open to business leaders*
(*) Business owners and partners, executives, board members and investors.
2027
Five journeys.
New ways to see the world.
2027
New York
NRF New York
Retail, consumer markets and technology: new formats, experiences and business models to guide decisions in Brazil.
Missions for private groups.
Learn more
2027
Shanghai and Beijing
SIAL China
Food and consumer markets in China: products, brands and distribution channels, with insights into opportunities for Brazil.
Learn more
2027
Beijing, Hangzhou and Shanghai
China Executive Immersion
Technology, retail and new business models: an immersion to understand the transformation of the Chinese market and guide strategic decisions.
Learn more
2027
California
Silicon Valley
Artificial intelligence and innovation applied to management, productivity and the creation of new business models.
Learn more
2027
South Korea and Japan
Seoul and Tokyo
Culture, technology and consumer markets: how brands reinvent retail, inspire desire and turn services into experiences.
Learn more03 / Program leadership
Experience that broadens
your perspective on the world.
Marcos Gouvêa and Andreia Krolikowski combine market knowledge and international experience to connect global developments with your company’s decisions.
Program leadership
Marcos Gouvêa
Managing Director
Gouvêa Ecosystem
Founder and Managing Director of Gouvêa Ecosystem, the leading ecosystem of consulting firms, solutions and services covering every aspect of the retail, consumer and services sectors. He serves on the boards of IDV, IFB and EBELTOFT Group, is President of LIDE Comércio, a board member of Grupo BFFC/Bob's, publisher of the Mercado & Consumo platform, and author or co-author of more than 10 books in his areas of expertise.
Program leadership
Andreia Krolikowski
Managing Partner
Gouvêa & Spheria Trade Missions
CEO and Founder of Spheria Global and a partner at Gouvêa & Spheria Trade Missions. She is also a columnist for Mercado & Consumo. For more than 10 years, she has led international immersions and executive experiences in global innovation hubs, including more than 10 editions of NRF Retail’s Big Show in New York and numerous projects in China, Israel, India, Mexico, the United States, Korea and Brazil. She was elected to Benchmice’s innovation and trends committee.
04 / Our experts
Diverse areas of expertise.
A more complete perspective.
Gouvêa Ecosystem brings together the expertise of specialists who know their sectors from the inside. A multidisciplinary approach grounded in hands-on experience in retail, consumer markets, services and business transformation.
Eduardo Yamashita
CEO · Gouvêa Inteligência
Market research, economic studies, channels and go-to-market strategy.
Rodrigo Catani
Managing Partner · Gouvêa Consulting
Distribution channels, commercial management, omnichannel and e-commerce.
Jean Paul Rebetez
Managing Partner · Gouvêa Consulting
Results-driven people and business management.
Roberto Wajnsztok
Managing Partner · Gouvêa Consulting
E-commerce for major retailers, digital markets and startups.
Francisco Ritondaro
Managing Partner · Gouvêa Malls
Governance and performance of shopping centers and outlets.
Eduardo Bueno
Manager · Gouvêa Inteligência
Foodservice, market intelligence and consumer insights.
Fernando Cardoso
Managing Partner · Gouvêa Foodservice
Foodservice and business development in the out-of-home dining sector.
Ana Paula Rocha
Executive Director · Gouvêa Experience
Content, events and market intelligence for retail and consumer markets.
Aiana Freitas
Executive Editor · Mercado&Consumo
Trends in consumption, retail, business and consumer behavior.
Roberta A. Cylleno
Director of Corporate Education · Friedman
People development, productivity and sales performance.
Client relations
Close to your business.
At every stage.
A dedicated point of contact to understand your company’s goals and support your journey before, during and after the immersion.
Thalita Chagas
Relationship Manager
Gouvêa & Spheria Trade Missions
An executive with more than 15 years of experience managing enterprise accounts in retail, technology, education and healthcare. She combines commercial insight, relationship management and marketing in strategic negotiations and engagement with business leaders.
Thalita connects your company’s needs with our team, providing consultative service and care at every point of contact.
Let’s think
about what
lies ahead.
Tell us what your company wants to explore, transform or build. Our team will help design your next immersion.
Contact our team
WhatsApp · +55 (11) 99579-0980Find us
Avenida Paulista, 854, 8th floorBela Vista, São Paulo - SP
Postal code 01310-913